Web Platform Modernization for a Financial Institution with Advanced Content Management and E-commerce Capabilities

The client’s existing banking website suffers from low performance, poor maintainability, and limited scalability, hindering timely updates, content management, and customer interaction. Previous development efforts failed to meet quality and performance expectations, risking delays in product launches and diminished user engagement. Additionally, the existing system lacks comprehensive features for content customization, workflow automation, real-time financial data updates, and integrated e-commerce functions, which are critical for competitive market positioning.

A large, full-service financial corporation that has grown through regional and federal bank consolidations, requiring a modern online platform for marketing, client engagement, and transactional operations.

• Achieve a stable, high-performance web platform capable of handling increased traffic and content complexity.
• Implement a flexible Content Management System (CMS) supporting diverse page styles, content blocks, and multi-site management from a centralized interface.
• Automate real-time updates of financial information via file integrations (CSV, XML) and monitoring tools.
• Develop intelligent calculators for credit, deposit, and mortgage products with flexible parameterization.
• Build a secure, end-to-end e-commerce engine for digital asset sales, including secure payment processing and order management.
• Gather and analyze customer feedback and behavior data to improve service offerings and user experience.
• Re-engineer the system architecture for scalability, ease of maintenance, and compliance with security standards.
• Reduce operational incidents and improve uptime, achieving measurable improvements in system reliability and security.

• A customizable CMS supporting multiple websites with diverse page layouts, content blocks (text, banners, sliders, videos, animations), and centralized management.
• Workflow automation for financial data updates from CSV and XML files, with monitoring connectors for data integrity and freshness.
• BI-enabled financial calculators with flexible configuration for credit, deposit, and mortgage products.
• A secure, scalable e-commerce engine managing digital coin transactions, payments, and order lifecycle.
• Feedback forms for customer sentiment collection and analysis.
• User behavior tracking algorithms for behavior analysis, error acknowledgment, and service improvements.

• Financial data feeds via CSV and XML files for real-time updates
• Monitoring connectors for data consistency and system health
• Mapping and geolocation services
• Secure payment gateways for e-commerce transactions

• System performance capable of handling large volumes of traffic with minimal latency
• High availability and uptime, targeting incident reductions from 100 to fewer than 10 incidents per week post-deployment
• Compliance with security standards such as PCI DSS
• Scalability to support multiple websites and increased user base
• Maintainability facilitated by clean, well-documented code and modular architecture

The new web platform is expected to significantly enhance operational stability, reducing weekly incidents by over 90%. It will enable rapid content updates, personalized user experiences, and streamlined client interactions, ultimately accelerating time-to-market for product offerings. The system’s advanced features will support ongoing website enhancements, improve customer engagement through real-time data and feedback analysis, and bolster the client's competitive positioning in the financial sector.