Web Accessibility Enhancement for Tourism and Hospitality Websites

The client faces challenges in providing accessible online content aligning with WCAG 2.1 guidelines, impacting approximately 50 million potential users with disabilities in the target market. Their existing websites lack necessary accessibility features, risking user exclusion and non-compliance with accessibility standards, which could impact brand reputation and user engagement.

A mid-sized tourism and leisure company operating multiple hotel and cruise website brands seeking to improve web accessibility.

• Implement comprehensive accessibility enhancements to meet WCAG 2.1 standards, ensuring content is perceivable, operable, understandable, and robust.
• Achieve measurable improvements in website accessibility scores through automated and manual testing.
• Enhance user experience for visitors with diverse abilities, expanding inclusive access.
• Support content management teams in maintaining accessibility compliance across all digital assets.
• Enable ongoing monitoring and testing to sustain accessibility standards amid website updates.

• Color contrast adjustments to meet specific ratio requirements for better visual accessibility.
• Addition of interactive affordances, such as date input features compatible with assistive technologies.
• Design recommendations that align accessibility with existing brand guidelines.
• Guidance and training support for content management teams on maintaining accessibility standards in content formatting, image usage, and SEO metadata.
• Integration of automated accessibility testing tools and manual testing procedures, including keyboard navigation and screen reader compatibility verification.

• Automated accessibility testing tools for ongoing compliance checks
• Screen reader verification tools
• Content management systems for accessible content editing and metadata management

• The platform must support scalable testing processes for multiple websites and content updates.
• Performance benchmarks to ensure accessibility testing does not adversely affect website load times.
• Security measures to preserve data integrity during content management and testing operations.
• Compliance with WCAG 2.1 standards and best practices for web accessibility.

By implementing accessibility enhancements, the organization aims to improve online accessibility compliance, thereby reaching a broader audience of users with disabilities, increasing user engagement and satisfaction, and reducing compliance risks. Additionally, ongoing testing and training are expected to streamline content updates, supporting continuous accessibility adherence and maintaining the company's reputation as an inclusive digital destination.