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Operating in Hong Kong's hyper-competitive environment with high population density, the client faced significant challenges with user acquisition and retention. Key issues included a complex registration process causing high drop-off rates, unclear interface navigation leading to user confusion, and suboptimal conversion rates due to poor visual hierarchy and information architecture.
Digital platform offering virtual wardrobe solutions in high-density urban markets
Expected outcomes include 40-60% increase in conversion rates through simplified onboarding, 25-45% growth in membership subscriptions via improved UX, and significant reduction in user support requests due to intuitive interface design. The streamlined navigation and visual clarity should also enhance user retention metrics by 30% within the first operational quarter.