Video Editing Platform Modernization with Enhanced Addon Management and Screen Recording Integration

The client operates a legacy video editing platform that supports user-generated video content and subscription-based addons. The platform's architecture initially limited the ability to modify or extend existing addons, restricting business agility and product growth. Additionally, there is a strategic requirement to incorporate a new screen recording feature to attract a broader user base and expand content creation capabilities. The client faces challenges in scaling their architecture, updating application security standards, and streamlining content creation workflows.

A medium-sized media technology company specializing in online video content creation tools and services, seeking to upgrade their existing platform to support dynamic extensions and new content capture features.

• Refactor and extend the current platform architecture to support dynamic modification and addition of addons by both administrators and editors.
• Develop and integrate a cross-platform screen recording application enabling users to capture, annotate, and share videos directly within the platform.
• Implement robust reporting and analytics features to monitor user engagement, identify potential churn risks, and inform business decisions.
• Enhance notification management to reduce irrelevant alerts and improve user experience for editors and end-users.
• Optimize DevOps processes for faster deployment cycles, including automated build and release pipelines, with reduction of build times by at least 70%.
• Ensure platform security and compliance through application signing, notarization, and permission management across supported operating systems.

• Refactored and modular codebase enabling modification and creation of addons without major overhauls.
• Admin and editor interfaces allowing platform-wide modification of addon pricing, scope, and features.
• Reporting system generating detailed user engagement reports, highlighting at-risk users based on addon usage patterns.
• Notification management module that filters and targets alerts to relevant user roles, minimizing unnecessary notifications.
• Cross-platform screen recording application supporting desktop capture, drawing, pausing, resuming, commenting, and sharing functionalities.
• Application signing, notarization, and permission handling compliant with macOS and Windows security standards.
• Containerized microservices architecture utilizing cloud-based managed services for scalability and high availability.
• Automated CI/CD pipelines with optimized build times employing caching and container management.

• Cloud-based media storage and CDN services for video content
• External notification and alerting systems for user engagement
• Application signing and notarization services for macOS and Windows
• Performance monitoring tools such as CloudWatch and New Relic
• Version control repositories for managing code and releases

• Platform must support at least 1.5-minute build times post-optimization with caching strategies.
• Support for multi-region deployment for global user base, including regions in North America, Europe, and Asia.
• Compliance with security standards for application signing, notarization, and permission management.
• High availability with 99.9% uptime requirement.
• Scalability to handle increasing user load and content volume without performance degradation.

The upgraded platform aims to enable faster deployment of new addons and features, thereby accelerating time-to-market for product enhancements. Supporting dynamic addon management is expected to increase platform flexibility, reduce dependency on fixed code structures, and foster innovation. The integrated screen recording solution is projected to grow the user base and content volume by at least 20%, while enhanced analytics and notification systems will improve user engagement and retention, potentially reducing churn risk indicators. Overall, these improvements are anticipated to significantly boost revenue streams and market competitiveness.