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US Market Expansion Tech Partnership for Service Marketplace
  1. case
  2. US Market Expansion Tech Partnership for Service Marketplace

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US Market Expansion Tech Partnership for Service Marketplace

oxagile.com
Business services
eCommerce
Information technology

Market Expansion Challenges

Need to rapidly adapt platform infrastructure for US market workflows (including pingposting lead management) while maintaining EU operational efficiency. Requires scalable systems to handle high-volume lead distribution, legacy application modernization, and technical marketing optimization without compromising speed-to-market or system reliability.

About the Client

Digital platform connecting customers with service providers across Europe, seeking US market expansion through technology-driven partnerships

Strategic Expansion Goals

  • Accelerate US market entry through standardized integration frameworks
  • Establish scalable cloud-native architecture for global operations
  • Optimize marketing campaign delivery systems
  • Validate AI-driven pricing models through A/B testing
  • Create unified platform for diverse contractor workflow management

Core Platform Capabilities

  • Customizable market-specific integration modules (EU/US workflows)
  • Kubernetes-based container orchestration for scalable microservices
  • Automated lead distribution engine with priority routing
  • Integrated CRM email marketing solution with no-code workflow builder
  • Machine learning pricing engine with A/B testing framework

Technology Stack

Kubernetes/Helm
AWS ecosystem (WAF, S3, EC2)
Datadog APM
Backstage.io
Iterable CRM
Salesforce integration middleware

System Interoperability

  • ActiveProspect lead management
  • HubSpot CRM
  • Salesforce Sales Cloud
  • Iterable marketing automation
  • AWS monitoring and security tools

Operational Requirements

  • 99.99% system availability during peak loads
  • Sub-500ms lead routing latency
  • Automated failover mechanisms
  • Real-time performance monitoring dashboard
  • GDPR and CCPA compliance framework

Business Transformation Outcomes

Enables 3x faster US market onboarding of service providers, reduces infrastructure costs by 40% through optimized resource allocation, increases marketing campaign deployment speed by 60% via no-code tools, and validates ML pricing models through real-world A/B testing, positioning the platform for 200% YoY growth in transatlantic operations.

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