Unified Multi-Device Streaming Platform Modernization for Enhanced Viewer Engagement

The client’s existing streaming applications for Smart TVs are outdated, unreliable, and lack visual consistency with web and mobile platforms, hindering brand perception and user satisfaction. Legacy codebases and non-optimized platform-specific features lead to poor performance, unstable updates, and certification issues, especially on Samsung and LG Smart TVs, limiting scalability and rapid deployment of features.

A mid to large-sized digital streaming service provider focusing on live and on-demand content, aiming to deliver high-quality streaming experiences across various consumer devices.

• Stabilize and modernize Smart TV applications to ensure seamless, high-quality user experiences across all targeted platforms, particularly Samsung and LG Smart TVs.
• Reduce application start-up time by approximately 15% to improve initial user engagement.
• Implement new UI components including a 'Continue Watching' rail, highlight banners with autoplay trailers, categorized live TV channels, and enhanced channel switching features.
• Support platform-specific remote controls, such as LG’s Magic Remote, and integrate real-time broadcast information via mini Electronic Program Guides (EPGs).
• Transform application architecture to enable web-hosted deployment models, reducing time-to-market for updates and feature releases.
• Align branding and UI/UX across web, mobile, and Smart TV platforms by executing a comprehensive visual and functional overhaul.

• Application stabilization with bug fixes and quality assurance to ensure stable deployment on Smart TV app stores.
• Optimized application load times, targeting a roughly 15% reduction in cold start latency.
• Content navigation enhancements including 'Continue Watching' rail, categorized live TV channels, and dynamic banners with autoplay trailers.
• Enhanced live TV experience with smooth channel switching, mini-EPG with real-time broadcast info, and cross-screen favorites management.
• Platform-specific control support, including LG’s Magic Remote compatibility.
• Migration from legacy AngularJS and CAPH frameworks to modern, flexible architecture supporting web hosting and faster updates.

• Real-time broadcast data feeds for mini-EPG and live TV updates.
• Content management systems for dynamic banner and UI content updates.
• Device control APIs for remote compatibility (e.g., LG Magic Remote).

• Application load time reduction of approximately 15%.
• Stable certification process compliance with platform-specific standards (Samsung Tizen, LG webOS).
• High availability and scalability to support peak traffic loads.
• Consistent UI/UX experience aligned with modern branding guidelines across all platforms.
• Security measures to protect content and user data.

Achieving a stable, modernized Smart TV streaming application will enhance user engagement, improve app store certification success rates, and support rapid deployment of new features. The project aims to increase viewer retention and satisfaction by providing a seamless, high-performance experience across devices, aligning with brand modernization efforts. Anticipated results include faster app startup times, enriched UI/UX, and reduced time-to-market for future updates, fostering long-term viewer loyalty and revenue growth.