Unified DSP Integration Platform for Enhanced Digital Advertising Management

The client’s current digital advertising ecosystem comprises several uncoordinated DSPs, leading to management difficulties, limited functionality for new campaigns, inefficient reporting processes, and suboptimal budget allocation. Manual processes hinder scalability and accurate analytics collection, impacting operational efficiency and campaign performance across diverse markets including LATAM regions.

A mid-to-large-sized marketing agency managing multiple digital advertising campaigns across various platforms, seeking to streamline operations and improve campaign efficiency.

• Create a platform that consolidates multiple DSPs under a single interface to simplify campaign management.
• Automate campaign creation, switching, and optimization to improve operational efficiency.
• Develop an analytics dashboard that unifies data from all connected DSPs for real-time insights.
• Implement role-based user management and permissions to secure access.
• Enable scalable, SaaS deployment options for client and customer use cases.
• Improve budget allocation accuracy and campaign performance through automated adjustments.
• Address regional market nuances such as LATAM-specific targeting and reporting features.

• Support for corporate account registration with role-based permissions and access controls
• Unified campaign management interface facilitating creation, editing, and switching between campaigns across DSPs
• Budget allocation tools with automatic or manual adjustment options
• Ad campaign settings including creatives upload, targeting, and retargeting features
• Automated data collection and visualization from multiple DSP analytics sources
• Customizable BI reporting dashboards for instant insight into campaign performance
• Notification system for alerts on overspending, campaign wins, and important updates
• Advanced targeting options such as geolocation, app-based, CTV, and audience retargeting
• Inventory availability checks for websites and apps
• Blacklist management at account and campaign levels for better ad control
• Offline measurement tools such as footfall tracking for physical store visits

• APIs for each targeted DSP platform for campaign management and reporting
• Analytics data sources for consolidated BI dashboards
• Notification and alert systems
• Offline measurement systems (footfall tracking)
• Inventory management systems for inventory checks

• System scalability to support increasing number of campaigns and users
• High performance with real-time data updates and analytics
• Secure role-based access control with permission management
• Data consistency and accuracy across multiple integrations
• Reliable uptime and disaster recovery measures
• User-friendly interface for diverse user roles

The implementation of this integrated DSP management platform is expected to significantly streamline operational workflows, reduce manual reporting time, and enhance campaign performance through automation and unified analytics. The client anticipates improved budget efficiency, quicker decision-making, and scalability to accommodate future growth, ultimately delivering better ROI and customer satisfaction.