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Unified Customer Data Platform for Financial Services

britenet.eu

Financial services

Insurance

Business services

Data Fragmentation and Compliance Challenges

Disparate domain systems storing customer data across multiple organizational entities lead to incomplete customer profiles, inefficient manual processing, regulatory compliance risks, and hindered marketing/sales decision-making. Lack of centralized data governance impacts service quality and operational efficiency.

About the Client

Multinational corporation providing integrated insurance, banking, and financial solutions with focus on customer-centric innovation

Project Goals for Unified Customer Data Platform

Establish centralized customer data repository with quality assurance
Enable real-time 360° customer views across departments
Ensure GDPR/RODO compliance for marketing activities
Optimize IT and call center operational costs
Support advanced customer analytics and targeted campaigns

Core System Capabilities

Central Customer Database with data quality validation
Customer identity resolution and golden record creation
Salesforce Marketing Cloud integration for campaign management
Real-time data synchronization with call center systems
RODO compliance module for consent management
Self-service portal for customer data access requests

Technology Stack Requirements

Java

Spring Framework

Oracle Database

Angular

System Integration Requirements

Salesforce Marketing Cloud
Call Center CRM Systems
External vendor platforms
Existing domain systems

Operational Requirements

High-availability architecture (99.9% uptime)
Real-time data processing capabilities
Role-based access control (RBAC)
Audit trail functionality
Scalable infrastructure for 10M+ customer records

Business Transformation Outcomes

Centralized data governance will improve customer service efficiency by 40%, reduce regulatory compliance costs by 30%, and enable data-driven marketing campaigns with 25% higher conversion rates. Enhanced analytics capabilities will support strategic decision-making while maintaining full regulatory compliance.