Unified Content and Commerce Platform with SEO Optimization and Scalability

The client relies heavily on SEO best practices to attract and retain users across multiple digital products—one focused on content and video, and the other on eCommerce. Existing platforms face challenges in content integration, user engagement, and scalability, requiring a unified, secure, and SEO-friendly solution to improve user experience and operational efficiency.

A mid to large-sized retail brand specializing in high-end artisanal products seeking to enhance their digital storefront through integrated content, commerce, and optimized user experience.

• Create a unified platform that combines content, video, and eCommerce functionalities to enhance user engagement and brand trust.
• Implement advanced search capabilities with suggestions for stories, featured topics, and products to improve content discoverability.
• Incorporate subscription-based access to premium content, supporting recurring revenue models.
• Ensure seamless data migration with high accuracy and consistency from existing content repositories.
• Refactor and migrate existing codebase to a modern framework, ensuring performance and maintainability.
• Integrate industry-standard payment gateways, authentication, and encryption to ensure data security and privacy compliance.
• Automate deployment processes using CI/CD pipelines with containerization for scalable and reliable delivery.

• Responsive, SEO-optimized UI/UX design with regular feedback incorporation and design sprints.
• Content management features including articles, videos, and premium paywalled content accessible through subscriptions.
• Implementation of a comprehensive search engine powered by a solution like Algolia, capable of suggesting stories, topics, and products.
• Headless eCommerce integration via popular platforms to support artisanal product sales with secure payment options.
• Robust user authentication, including subscription management and access control.
• Secure payment gateway integration supporting industry standards for transactions.
• Data migration process including content audit, custom scripting, testing, and validation.
• Code refactoring and migration to modern frameworks using version control and CI/CD pipelines.

• Headless eCommerce platforms for artisanal products
• Payment processing systems (e.g., Stripe, PayPal)
• Authentication services (e.g., OAuth, industry-standard protocols)
• Content management systems for media and articles
• Search engine services (e.g., Algolia)

• High scalability to support growing content and user base
• Quick response times, optimized for SEO and user experience
• Data security measures conforming to GDPR and industry standards
• Regular performance and security audits
• Automated deployment with minimal downtime

The implementation of a unified, SEO-optimized platform is expected to significantly improve user engagement and retention by providing a seamless content and commerce experience. Objectives include enhanced search functionality, secure subscription access, and improved data management, collectively leading to increased revenue, higher search rankings, and scalable growth capabilities.