Unified Campaign Analytics Dashboard for Multi-Channel Marketing Management

Clients of a digital marketing agency experience difficulty in accessing consolidated data on their advertising campaigns across multiple platforms such as Google, YouTube, Facebook, Instagram, AppStore, Snapchat, and others. Managing separate dashboards complicates performance tracking and payment processes, reducing transparency and efficiency in campaign analysis and billing.

A mid-sized digital marketing agency managing multi-channel advertising campaigns across various platforms, aiming to provide clients with centralized access to campaign metrics and payment management.

• Develop a web-based platform allowing clients to view consolidated metrics from multiple advertising channels in a single interface.
• Enable internal management to add, archive, and update client accounts, view campaign performance, and access transaction histories.
• Implement role-based access controls for different user types, ensuring appropriate permissions and data security.
• Create an internal wallet/payment system for clients to track and manage their payments and billing history.
• Build an administrative interface for managing user roles, accounts, and overall platform settings.
• Deploy the system with an intuitive, simplified user experience to facilitate easy adoption among diverse client profiles.

• Multi-platform campaign metrics dashboard consolidating data from various marketing channels (e.g., Google, YouTube, Facebook, Instagram, AppStore, Snapchat).
• Role management system supporting distinct user roles such as client, manager, and super admin, each with tailored access privileges.
• Ability for managers to add, archive, and modify client account details along with viewing all associated campaign metrics and transaction histories.
• Transaction and billing management subsystem with an internal wallet feature allowing clients to see their payment history and current balance.
• Super admin interface for overarching user and data management, including role assignments and account deletions.
• A responsive, user-friendly frontend interface with simplified yet comprehensive data presentation and interaction flows.

• Integration with popular advertising and social media platforms (e.g., Google Ads, YouTube Analytics, Facebook Ads, Instagram Insights, AppStore Connect, Snapchat Ads) to retrieve campaign metrics.
• Payment gateway API for processing client transactions and billing via the internal wallet system.
• Authentication and role management services to support secure login and user access control.

• System scalability to support expanding client base and increasing data volume.
• High performance with minimal latency in data retrieval and dashboard updates.
• Data security and privacy compliance, ensuring protected access to sensitive campaign and billing data.
• Robust role-based access control to prevent unauthorized data exposure.
• Responsive design to support various devices and screen sizes.

The implementation of this platform is expected to significantly enhance client satisfaction by providing a single, user-friendly interface for monitoring all marketing campaigns across multiple channels. It aims to improve operational efficiency, transparency, and billing accuracy, driving increased client engagement and retention. Based on previous similar projects, it is anticipated that over 20 clients will be able to access combined campaign metrics, realizing faster decision-making and a streamlined payment process, ultimately contributing to higher revenue and market competitiveness for the agency.