Unified AdInventory Management Platform for Omnichannel Digital and Broadcast Advertising

The client faces difficulties in streamlining ad inventory management and maximizing revenue due to fragmented workflows between traditional broadcast, digital, and OTT platforms. Their current processes are manual, inefficient, and lack real-time visibility, resulting in suboptimal ad spend, inventory underutilization, and limited ability to provide unified proposals and reporting to advertisers.

A large-scale media conglomerate operating multiple broadcast TV channels, digital streaming platforms, and OTT services seeking to optimize their advertising sales processes across all channels.

• Develop an end-to-end platform to automate and unify ad inventory management across broadcast, digital, and OTT channels.
• Enhance real-time visibility into ad inventory, campaign performance, and order status for broadcasters and advertisers.
• Streamline proposal creation, negotiation, and order processing with minimal manual intervention.
• Implement rating-based and time-efficient pricing mechanisms aligned with trusted industry metrics.
• Facilitate efficient communication and negotiation between media providers and advertisers within the platform.
• Support scalability by expanding the network of media partners and advertisers, ensuring future growth.

• Inventory Management Module: Create, view, edit, and automatically notify stakeholders about available ad inventory across multiple channels.
• Order Handling System: End-to-end processing of buy/sell transactions, including proposal requests, negotiations, and order confirmation.
• Rating-Based Pricing Engine: Allow broadcasters to set optimal prices using trusted rating systems like Nielsen or industry-specific metrics.
• Campaign Performance Monitoring: Real-time dashboards and reporting for measuring ad impressions, order status, and campaign ROI.
• Proposal and Negotiation Interface: Simple, two-click proposal requests with customizable proposals and integrated communication tools.
• Unified Analytics Dashboard: In-depth insights into sales performance, inventory utilization, and campaign effectiveness.
• Communication and Collaboration Tools: Built-in messaging and negotiation features to facilitate stakeholder interactions.
• Order Stewardship Services: Handle preemptions, makegoods, and validation to ensure error-free transactions.

• Industry rating systems (e.g., Nielsen, Comscore) for pricing and measurement
• External ad platforms or DSPs for extended reach and inventory syncing
• Existing CRM, billing, and analytics systems for comprehensive data management

• Scalability to support a continually expanding network of broadcasters and advertisers
• High performance with real-time response times for proposal requests, order processing, and reporting
• Secure user authentication and authorization with Single Sign-On (SSO)
• Data security and compliance with industry standards on privacy and data handling
• Availability of 99.9% uptime and disaster recovery capabilities

The development of this integrated ad inventory management platform aims to significantly improve operational efficiency, enabling real-time inventory visibility and automation. It is expected to increase total advertising orders and impressions, expand the network of participating broadcasters and media companies, and improve ad campaign ROI through data-driven decision-making. Overall, the platform will streamline monetization processes, enhance stakeholder collaboration, and support scalable growth, leading to increased revenue and competitive advantage in the advertising marketplace.