UI/UX Redesign and Data Visualization Enhancement for Telecom CRM System

The existing CRM system is hindered by an unintuitive UI/UX, slow data visualizations, and poor responsiveness across devices, leading to decreased user satisfaction, reduced task success rates, higher error rates, and slower incident response times, thereby impacting customer satisfaction and operational efficiency.

A mid-sized internet service provider aiming to improve customer relationship management, network monitoring, and incident response through a tailored CRM platform.

• Redesign the CRM system’s UI/UX to enhance intuitiveness, convenience, and performance, aiming for at least a 25% increase in customer satisfaction scores.
• Ensure the CRM system is fully responsive and functional across various devices and platforms to improve accessibility and user engagement.
• Implement real-time, dynamic data visualizations for network monitoring and incident management to accelerate incident response times by at least 40%.
• Increase task success rate by a minimum of 25%, while reducing time on task by at least 30%.
• Reduce system latency and response times by over 20% to facilitate faster data access and analysis.
• Minimize user errors by at least 30% through streamlined workflows and improved interface design.

• Redesigned, intuitive information architecture and user flows across more than 30 screens to streamline navigation and data access.
• Responsive interface adaptable to desktops, tablets, and smartphones, optimizing usability across devices.
• Custom dashboards featuring real-time analytics and network performance metrics such as connection status, bandwidth consumption, and data usage.
• Dynamic data visualizations utilizing performant charts and widgets to facilitate quick incident detection and response.
• Efficient customer database management system supporting quick search, filtering, and data updates.
• Role-based access controls for secure and appropriate data interaction.
• Interactive filters and customizable views to meet diverse user needs.

• Network monitoring tools for real-time data feeds
• Customer billing and subscription management systems
• Incident tracking and ticketing platforms
• Authentication and user management services

• System scalability to handle increasing data volume and user load without performance degradation
• Response time targets of under 1 second for user interactions, with latency reduced by at least 20%
• High availability and reliability to ensure continuous system operation
• Security measures including role-based access, data encryption, and compliance with relevant data protection standards
• Maintainability with modular architecture for ongoing updates and feature additions

By implementing the UI/UX redesign and real-time data visualization enhancements, the project aims to increase user satisfaction by at least 36%, improve incident response speed by over 43%, boost overall task success rates by 25%, and elevate customer and network performance metrics, resulting in higher NPS scores, reduced churn, and more efficient operations.