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Trolley Branding and Digital Platform Overhaul for Global Market Expansion

widelab.co

Financial services

eCommerce

Information technology

Challenges in Post-Pandemic Market Expansion

Existing brand identity (Payment Rails) lacked modernity and global appeal, requiring a balance between user familiarity and market differentiation. Needed scalable design systems to support evolving payout process demands while maintaining consistency across digital platforms.

About the Client

Fintech startup specializing in global payout solutions for sellers, freelancers, and service providers

Rebranding and Platform Modernization Goals

Create distinctive brand identity with logo, color palette, and guidelines
Improve website conversion rates through case study-driven content
Develop responsive web and mobile applications with unified visual language
Implement scalable design system for future product development

Core System Capabilities

Custom brand identity system with usage guidelines
Responsive website with 20+ unique landing pages
Mobile and desktop application UI redesign
100+ component design system with variant states

Technology Stack Requirements

UI/UX design tools (Figma/Sketch)

Responsive web frameworks

Mobile app development platforms

Design system management tools

System Integration Needs

Payment gateway APIs
Global currency conversion services
User analytics platforms

Operational Requirements

Cross-device compatibility (desktop/mobile)
High-performance loading times
Brand consistency enforcement mechanisms
Scalable component architecture

Expected Business Outcomes

Enhanced brand recognition in international markets, 30%+ improvement in platform conversion rates through targeted content, 40% reduction in development costs via reusable design components, and strengthened competitive position as borderless payout solution provider