The client faces a high drop-off rate during the online loan application process, primarily due to cumbersome bank verification steps that deter prospective borrowers. This results in decreased application completions and revenue opportunities.
A mid-sized online lender specializing in personal loans for credit-challenged consumers, operating across multiple regions with a focus on improving user experience and application efficiency.
By streamlining the bank verification process with real-time integration, the client expects to significantly reduce application abandonment rates, improve conversion efficiencies, and realize incremental revenue growth. Specifically, the new system aims to decrease the application drop rate substantially, leading to an estimated 15-20% increase in completed applications and corresponding revenue uplift.