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Social Media Integration for Influencer Marketing Platform
  1. case
  2. Social Media Integration for Influencer Marketing Platform

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Social Media Integration for Influencer Marketing Platform

embiq.com
Advertising & marketing
Information technology

Platform Integration Challenges

Need to seamlessly integrate mobile application with multiple social media platforms (Facebook, Instagram) using native SDKs while maintaining reliable third-party functionality and implementing embedded webview with required features.

About the Client

Social media community platform connecting brands and content creators for marketing strategy management

Key Project Goals

  • Establish native mobile integration with social media platforms
  • Implement embedded WebApp functionality within mobile applications
  • Enable comprehensive analytics through Google Analytics integration
  • Create abstraction layer for non-traditional frontend implementation
  • Support campaign tracking and moderation capabilities

Core System Requirements

  • Native iOS/Android SDK integration with Facebook/Instagram
  • Embedded WebApp container for hybrid functionality
  • Campaign performance tracking dashboard
  • Demographic targeting system (age, location, interests)
  • Content moderation tools for influencers

Technology Stack

iOS Development (Swift/Objective-C)
Android Development (Kotlin/Java)
Facebook SDK
Instagram API
Jenkins (CI/CD)
Jira (Project Management)
Confluence (Documentation)

External System Integrations

  • Facebook Graph API
  • Instagram Graph API
  • Google Analytics
  • Third-party authentication providers
  • Payment gateway for campaign management

System Quality Requirements

  • High availability (99.9% uptime)
  • Scalable infrastructure for growing user base
  • Secure data handling (GDPR compliance)
  • Cross-platform performance optimization
  • Real-time analytics processing

Business Impact

Enables brands to efficiently manage influencer marketing campaigns through centralized platform with real-time analytics, improves campaign targeting accuracy through integrated social media data, and enhances influencer productivity with native mobile tools.

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