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Smart TV Streaming Platform Modernization and Cross-Device Experience Enhancement

oxagile.com

Media

Challenges in Smart TV App Modernization and Cross-Platform Consistency

Legacy Smart TV applications for Samsung and LG platforms suffered from outdated design, unstable performance, and certification failures. The AngularJS/CAPH framework-based codebase hindered scalability and customization, while inconsistent branding across devices damaged user experience and loyalty. Previous vendor limitations caused repeated app store rejections and technical debt.

About the Client

A popular Europe-based online live and VOD streaming service focused on exclusive content delivery across multiple devices

Objectives for Smart TV Platform Revitalization

Stabilize and certify Smart TV applications for Samsung/LG platforms
Modernize UI/UX to align with brand rebranding initiatives
Improve cold start performance by 15%
Implement cross-device feature consistency
Establish foundation for future web-hosted architecture transition

Core System Functionalities and Feature Enhancements

Continue Watching content resumption rail
Hero Banner Gallery with autoplay trailers
Categorized live TV navigation
Enhanced live TV player with miniEPG integration
Cross-screen favorite channels management
LG Magic Remote Control support

Modernization Technology Stack

Modern JavaScript frameworks (React/Vue.js)

Web-hosted architecture (HTML5/CSS3)

RESTful API integration

Containerization (Docker/Kubernetes)

Platform and Service Integrations

Samsung App Store certification framework
LG App Store certification framework
Real-time EPG data APIs
User authentication services
Analytics and monitoring tools

Performance and Compliance Requirements

Sub-2 second cold start time
99.9% certification success rate
Cross-platform UI consistency
Real-time content synchronization
Compliance with platform-specific security standards

Expected Business Impact of Smart TV Platform Modernization

Enhanced user retention through seamless cross-device experiences, 30% faster time-to-market for future updates via web-hosted architecture, improved app store ratings from stabilized performance, and strengthened brand identity alignment across all platforms. Certification process streamlining will reduce deployment delays by 50%.