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Shopify Migration and E-commerce Optimization for European Eyewear Retailer
  1. case
  2. Shopify Migration and E-commerce Optimization for European Eyewear Retailer

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Shopify Migration and E-commerce Optimization for European Eyewear Retailer

instinctools.com
Retail
eCommerce
Consumer products & services

Business and Technical Challenges with Legacy WordPress E-commerce Platform

The client's outdated WordPress/WooCommerce platform suffered from 6-second loading times, 70% bounce rate, and security vulnerabilities due to plugin conflicts and deprecated jQuery libraries. Maintenance challenges included unsynchronized updates, localization limitations for new markets like Belgium, and inability to scale product variations (max 60 per product) while maintaining performance.

About the Client

Leading European eyewear brand with 20+ retail stores and a production hub, seeking digital transformation of their e-commerce platform

Goals for E-commerce Platform Modernization

  • Migrate from WordPress/WooCommerce to Shopify platform with zero operational disruption
  • Improve website performance to under 1.5-second load time
  • Reduce bounce rate by 50% through enhanced UX
  • Implement multi-language/currency support for European expansion
  • Ensure seamless integration with existing ERP and logistics systems
  • Future-proof platform for 3+ years of growth without plan upgrades

Core E-commerce Platform Requirements

  • Tailored Shopify theme matching corporate branding
  • Product variation management (up to 100 variations per product)
  • Advanced SEO toolkit with dynamic metadata generation
  • Built-in multi-language support with automatic geolocation redirect
  • Integrated analytics dashboard with GTM/GA4/Facebook data aggregation

Technology Stack Preferences

Shopify Plus platform
Custom Liquid theme development
jQuery replacement with modern JavaScript frameworks

System Integration Requirements

  • Existing ERP system for inventory management
  • Google Analytics 4 implementation
  • Facebook Pixel for ad tracking

Performance and Scalability Standards

  • Support 10,000+ concurrent requests during sales events
  • Automatic security updates from Shopify infrastructure
  • 99.9% platform uptime SLA
  • Mobile-first performance optimization

Expected Business Impact of Shopify Migration

Anticipated outcomes include 5-6x faster page loads, 35-40% bounce rate reduction, 4x increase in average session duration, and 60-70% growth in pages per session. The platform will enable Belgium market expansion with localized content, reduce IT maintenance costs by 60%, and improve search rankings through enhanced SEO capabilities while maintaining current analytics functionality at lower cost.

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