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The client's outdated WordPress/WooCommerce platform suffered from 6-second loading times, 70% bounce rate, and security vulnerabilities due to plugin conflicts and deprecated jQuery libraries. Maintenance challenges included unsynchronized updates, localization limitations for new markets like Belgium, and inability to scale product variations (max 60 per product) while maintaining performance.
Leading European eyewear brand with 20+ retail stores and a production hub, seeking digital transformation of their e-commerce platform
Anticipated outcomes include 5-6x faster page loads, 35-40% bounce rate reduction, 4x increase in average session duration, and 60-70% growth in pages per session. The platform will enable Belgium market expansion with localized content, reduce IT maintenance costs by 60%, and improve search rankings through enhanced SEO capabilities while maintaining current analytics functionality at lower cost.