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Avon faced limitations in its existing customer service delivery model and lacked full control over its online platform. The company needed a more efficient and responsive way to interact with customers, manage product information, and process transactions. Limited flexibility in updating the website and a lack of self-service options hindered customer experience and operational agility.
A global beauty and personal care company with a long history of direct sales, empowering entrepreneurs and offering a wide range of products.
The project is expected to significantly improve customer service efficiency, reduce operational costs, and enhance customer satisfaction. Increased flexibility and control over the online platform will enable Avon to respond quickly to market changes and customer needs, ultimately driving revenue growth and strengthening its brand reputation.