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The client faces critical operational challenges due to lost documentation and fragmented system knowledge following team transitions. The existing supply-side platform (SSP) requires scaling to multitenant architecture while maintaining integration with loyalty apps, but lacks proper repository structure, onboarding processes, and technical visibility across 148 scattered repositories. The absence of production environment access and cross-stack documentation hinders system optimization and team collaboration.
AdTech startup specializing in supply-side platforms (SSP) and loyalty app integrations for supermarkets and marketplaces
Implementation will enable 300% increased marketplace scalability, reduce system onboarding time by 70%, and improve auction win rates through optimized bidding pipelines. The restored documentation and multitenant architecture will support rapid expansion into new retail markets while maintaining 99.9% system availability for critical ad delivery workflows.