Scalable E-Commerce Platform Enhancement for Luxury Fashion & Beauty Brand

A lean, global creative agency managing multiple luxury fashion and beauty brands is facing efficiency constraints due to limited internal resources. They require support to scale their eCommerce infrastructure, enhance user experience, and improve conversion rates, with the need for strategic research, frontend development, and seamless team integration.

A mid-sized, independent creative agency specializing in digital experiences for luxury fashion and beauty brands, seeking to expand and optimize their online storefronts.

• Achieve a tenfold increase in website traffic and user engagement metrics.
• Enable deployment of multiple local and global website versions to expand international reach and improve localization.
• Implement features that facilitate the launch of new products with industry-unique functionalities.
• Ensure high platform reliability with a zero percent application failure rate during peak usage.
• Provide ongoing maintenance, support, and continuous improvement in user journey and conversion optimization.

• Internationalization support with multiple local website versions
• Enhanced user navigation flow to optimize conversion paths
• Product catalog management with readiness for launch of industry-specific features
• Integrated analytics dashboard for strategic research and user behavior insights
• Robust backend architecture to support scaling and high uptime
• Ongoing support and maintenance modules for continuous enhancements

• External analytics and user behavior tracking systems
• Content management systems for localized content handling
• Product information management (PIM) systems
• Global payment gateways and shipping logistics APIs

• Platform must support at least 5,000 concurrent users per day
• Achieve near-zero application failure rate in high traffic conditions
• Ensure data security, compliance, and user privacy standards
• Scalable infrastructure to support tenfold traffic increase

By implementing the upgraded eCommerce architecture, the client aims to achieve a tenfold increase in platform traffic, improve user engagement, expand their international market presence through localized versions, and support new product launches with industry-specific features—culminating in higher conversion rates and overall revenue growth.