The client’s existing HR portal, designed initially for basic HR and recruitment functions, had become outdated with a limited feature set and obsoleted UI, resulting in reduced user engagement and limited monetization opportunities. There was a pressing need to overhaul the UX/UI and add new features to attract and retain users, as well as to introduce new revenue streams such as premium content and corporate training programs.
A mid-sized HR consulting firm seeking to modernize its online platform to facilitate eLearning, client engagement, and revenue growth through premium content and integrated services.
The revamped platform is expected to significantly enhance user engagement, facilitating increased content consumption and premium content sales. Targeted outcomes include expanding monetization channels, improving client retention through better relationship management, and achieving a faster time-to-market for new features, ultimately supporting revenue growth and market competitiveness within a 4-month development cycle.