The client faces issues with previous app development due to missed deadlines, rising costs, and a non-functional interface that did not reflect the envisioned design. The existing web app contains broken links, incomplete screens, and bugs, leading to eroded trust and delayed product launch plans. There is a need to stabilize the codebase, ensure reliable delivery, and prepare for a public launch with a high-quality digital planning tool.
A mid-sized startup in the digital productivity tools sector, aiming to deliver a seamless digital planning experience akin to paper calendars across web and mobile platforms.
By delivering a reliable, visually appealing, and fully functional digital planning platform, the project aims to facilitate a successful public launch, increase user engagement, and establish long-term trust with clients and stakeholders. The structured development approach is expected to minimize delays and additional costs, ultimately supporting sustained growth in the competitive digital productivity market.