Redesign and Modernize an Internal Digital Platform for Enhanced Usability and Functionality

The client currently operates an outdated internal platform responsible for managing retail branding assets and order processing. Despite its operational status, users report difficulties with usability and navigation, impacting efficiency and customer satisfaction. The backend contains extensive data and functionalities, making it complex and cumbersome for both employees and customers to use effectively. This results in longer processing times, increased support queries, and limited agility in meeting client demands.

A mid-sized retail chain specializing in branded merchandise with a global customer base, seeking to improve their internal order management and customization platform.

• Achieve a 45% improvement in platform usability, making the system more intuitive and user-friendly.
• Reduce customer support inquiries related to platform navigation and order processing by 30%.
• Develop an interface that seamlessly integrates existing backend data and functionalities while simplifying user workflows.
• Implement a modern, responsive web application to support both internal staff and customers in a streamlined manner.
• Ensure the system is scalable, secure, and capable of supporting future enhancements and increased data loads.

• Intuitive UI/UX design supporting seamless user journeys from order initiation to fulfillment.
• Interactive wireframes and prototypes collaboratively refined with stakeholders.
• Robust front-end development utilizing modern frameworks to support responsiveness and dynamic interactions.
• Integration with back-end systems to enable real-time data retrieval and management.
• Features to facilitate quick order customization, status tracking, and resource management.
• Security protocols to ensure data integrity and user privacy.
• Automated testing and quality assurance processes prior to full deployment.

• Existing backend data systems for asset management and order processing
• Authentication and user management systems
• Analytics and monitoring tools for platform performance and user behavior

• Platform must support a 45% increase in usability with minimal downtime
• Performance optimized to handle concurrent users with quick response times
• Security measures complying with industry standards to protect sensitive data
• Scalable architecture capable of supporting future feature additions and increased data volume
• Cross-browser compatibility and mobile responsiveness

By implementing a modernized, user-friendly internal management platform, the client aims to improve overall usability by approximately 45%, leading to enhanced user satisfaction and operational efficiency. The initiative is also expected to decrease support inquiries by 30%, streamlining customer service efforts and reducing support costs. The upgraded system will empower the client to better serve their internal and external stakeholders with faster, more flexible, and innovative management capabilities.