Rebranding and Digital Footprint Enhancement for Creative Service Firm

The client is known for a vibrant personality and is sought after by businesses for innovative ideas. However, their existing brand image and digital footprint lack modernity and cohesion, which hampers their ability to effectively communicate their unique value proposition and attract new clients. They need a comprehensive rebranding and digital strategy to enhance their visual identity and online engagement.

A mid-sized creative agency specializing in branding, UX/UI design, and innovation consulting, seeking to modernize its visual identity and strengthen its digital presence to attract and engage diverse audiences.

• Develop and implement a modern, daring visual identity system that reflects the agency's innovative and diverse personality.
• Design and deploy a new website landing page that effectively showcases the agency’s capabilities, portfolio, and thought leadership.
• Create templates and digital content assets to facilitate consistent branding across online channels and offline events.
• Enhance the agency’s ability to showcase creative work, meetups, and thought leadership initiatives to boost visibility and reputation.
• Achieve recognition in prominent design and branding platforms by creating a standout animated logo or visual identity asset.

• Design and management of a visual identity system adaptable for both online and offline use.
• Development of a dynamic, mobile-responsive landing page emphasizing the agency’s innovative approach, portfolio, and thought leadership.
• Template creation for digital content such as social media posts, email campaigns, and event materials.
• Support for animated logo features and visual elements to enhance brand recognition.
• Tools for creating and updating branding collateral for meetups and professional events.

• Design and branding asset repositories
• Social media platforms for content publishing and sharing
• Event management and meetup platforms for organizational support

• Website must load within 2 seconds on standard broadband connections
• Ensure high scalability to support increased traffic and content updates
• Maintain security standards suitable for public-facing branding platforms, including HTTPS and data protection compliance
• Design must be accessible and responsive on all device types

The project aims to increase the agency’s visibility and recognition in the design and innovation community, similar to how the original project resulted in features in prominent design platforms. Expected outcomes include enhanced brand perception, a consistent visual identity, increased online engagement, and a strengthened reputation, ultimately leading to greater client inquiries and project opportunities.