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Real-Time Location-Based Consumer Survey Platform with Geofencing

oxagile.com

Advertising & marketing

Consumer products & services

Information technology

Challenges in Traditional Market Research Methods

Traditional survey methods suffer from information decay due to delayed feedback collection, lack of contextual relevance, and inability to capture consumer behavior in natural shopping environments. Marketing specialists require real-time, location-contextual insights to improve decision-making.

About the Client

Established market research firm seeking innovative solutions for real-time consumer behavior analysis

Key Project Goals

Enable real-time survey delivery in natural consumer environments
Implement precise location-based triggering mechanisms
Create flexible geospatial data capture zones
Integrate with leading location service APIs
Support multi-platform mobile engagement

Core System Capabilities

Dynamic geofence creation with arbitrary shapes
iBeacon proximity detection integration
Location-based push notification triggers (enter/exit/dwell)
Multi-layer map visualization with Google Maps integration
Foursquare venue data synchronization
Mobile-responsive survey delivery interface

Technology Stack Requirements

PHP

MySQL

JavaScript

iOS

Android

External System Integrations

Foursquare API
Google Maps Drawing Tools
iBeacon protocol

System Quality Attributes

Sub-50ms geolocation event processing latency
Support for 100,000+ concurrent geofence monitoring
99.9% system availability for survey delivery
GDPR-compliant data handling workflows
Cross-platform mobile performance optimization

Expected Business Outcomes

Enables 300% faster consumer feedback collection with 70% higher contextual accuracy, creating actionable insights for dynamic marketing strategy adjustments and improving client ROI through enhanced consumer behavior analytics.