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Real-Time Lead Tracking Web Application for B2B Lead Generation Startup

ahex.co

Business services

Information technology

Key Business Challenges

The client faced difficulties in converting their vision into a functional web application due to unclear initial requirements, remote collaboration challenges, and technical complexities in creating an intuitive UI/UX while ensuring seamless website integration and future scalability.

About the Client

Startup specializing in lead generation solutions for businesses to discover customers and opportunities

Core Project Goals

Develop an intuitive lead generation tool for businesses
Create a customizable real-time lead tracking dashboard
Ensure seamless integration with client websites
Build a scalable and future-proof technical architecture

System Functionality Requirements

Real-time lead tracking dashboard with conversion metrics
Website integration toolkit for client deployment
Customizable reporting and analytics module
User-friendly interface for non-technical users
Mobile-responsive design
Scalable backend infrastructure

Technology Stack

React.js

Node.js

Express.js

AWS

Docker

Git/GitHub

External System Integrations

Client website integration framework
Google Analytics API
Stripe Payment API

Non-Functional Requirements

Horizontal scalability for user growth
Cross-device compatibility
Sub-second dashboard response times
Enterprise-grade security protocols
99.9% system uptime SLA

Expected Business Impact

Implementation of this solution is expected to increase lead conversion rates by 30-40%, reduce manual operational efforts by 50%, and enable 200% YoY user growth capacity while maintaining high client satisfaction scores through improved usability and performance metrics.