Existing horse racing platforms lack real-time updates and immersive content, leading to diminished spectator engagement and limited connection with industry insiders. Users desire timely information and exclusive content to deepen their involvement but face fragmented sources and outdated data, reducing overall experience and loyalty.
A sports media company seeking to enhance fan engagement by providing real-time race updates, behind-the-scenes content, and interactive features related to horse racing events.
The platform aims to significantly enhance user engagement by providing real-time updates and immersive content, leading to increased active user participation, content sharing, and subscription growth. It is expected to improve overall spectator experience, strengthen industry-community connections, and establish the platform as a leading source for horse racing enthusiasts.