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Real-Time Digital Presence Management Platform for Online Directories

nan-labs.com

Advertising & marketing

Information technology

Challenges in Managing Online Directory Information

Inconsistent, outdated, or missing business information across 30+ online directories creates customer confusion and hampers local business development. Manual updates are time-consuming and error-prone, while existing systems lack scalability and automation capabilities.

About the Client

Berlin-based digital marketing company specializing in centralized online directory information management for businesses

Core Project Goals

Develop automated real-time directory scanning and update capabilities
Create intuitive self-service portal for business clients
Implement scalable infrastructure to support rapid user growth
Establish white-label solutions for partner integration
Ensure seamless integration with existing CRM and website systems

Platform Functional Requirements

Real-time directory scanner (30+ directories, <30s response time)
Client self-service portal for information updates
Automated submission module with directory-specific formatting
White-label service integration for partners
Performance-optimized CRM and website integration

Technology Stack Requirements

Node.js

AngularJS

Express

Socket.IO

MySQL

Kohana

GruntJS

Yeoman

CoffeeScript

System Integration Requirements

30+ online directory APIs
Existing CRM system
Website platform
Partner brand identity systems

Non-Functional Requirements

High scalability for future directory integrations
Real-time performance (sub-30s scan times)
Enterprise-grade data security
99.9% system uptime SLA
Cross-platform compatibility

Expected Business Impact

Automated directory updates will reduce manual workload by 80% while improving data accuracy across all platforms. Scalable infrastructure will support 500% user growth over 24 months. White-label solutions will enable new revenue streams through partner reselling, with projected 30% increase in customer acquisition rates.