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Real Estate Website Redesign and Optimization
  1. case
  2. Real Estate Website Redesign and Optimization

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Real Estate Website Redesign and Optimization

excellentwebworld.com
Real estate

Performance and User Experience Challenges

The client's existing real estate website suffers from slow performance, negatively impacting user experience and potentially leading to lost leads. The website requires a modern, visually appealing design to effectively showcase properties and engage potential buyers. The current website lacks optimal speed, contact, and map functionalities.

About the Client

A leading real estate firm specializing in property listings and connecting buyers with properties, with a focus on enhancing online presence and user experience.

Project Goals

  • Develop a high-performance real estate website.
  • Enhance website visual appeal and user experience.
  • Improve website loading speed and responsiveness.
  • Facilitate direct communication between buyers and builders.
  • Provide easy access to property details through video and comprehensive descriptions.

Functional Requirements

  • Property browsing and search functionality
  • Detailed property pages with high-quality images and videos
  • Contact form and builder directory
  • Interactive map integration for property location
  • Document linking (e.g., floor plans, brochures)
  • User account management (optional)
  • Responsive design for optimal viewing on all devices

Preferred Technologies

WordPress
GTmetrix, Pingdom, PageSpeed Insights (for performance optimization)

Integrations Required

  • Mapping API (e.g., Google Maps)
  • Contact form service

Key Non-Functional Requirements

  • High website performance and fast loading speeds
  • Scalability to accommodate future property listings and user growth
  • Security to protect user data and website integrity
  • Cross-browser compatibility
  • Accessibility compliance

Expected Business Impact

The new website is expected to significantly improve lead generation by providing a better user experience and showcasing properties more effectively. Faster loading speeds will reduce bounce rates and improve SEO rankings. Enhanced communication features will streamline the buying process and increase customer satisfaction. The visually appealing design will strengthen the client's brand image.

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Real Estate Website Redesign and Performance Optimization