Rapid Development of a Mobile Engagement App to Promote Corporate Social Responsibility and Enhance Staff Training

The client requires a mobile solution to boost internal awareness among sales staff about corporate social responsibility initiatives, educate customers on the company's sustainable products, and support campaign activities. They face tight timelines and need a highly user-friendly platform capable of supporting thousands of employees, with features that promote transparency, motivation, and ease of access to campaign information.

A large retail chain aiming to promote sustainability initiatives and improve internal communication through a dedicated mobile application for employee engagement and stakeholder transparency.

• Develop an intuitive, functional mobile application within 1.5 months to support ongoing corporate campaigns.
• Achieve near 100% crash-free usage sessions across a user base of approximately 16,000 employees.
• Enhance internal awareness of the company’s social initiatives, brand values, and campaign progress.
• Foster trust and transparency through features like donation tracking and information access.
• Support seamless communication through news updates, FAQs, and multimedia content.

• Onboarding module to explain corporate initiatives and motivate app adoption.
• Countdown timer displaying time remaining until campaign deadlines.
• Daily progress updates on donations to foster motivation and satisfaction.
• QR code scanner for instant access to product or campaign information.
• Tracking system showing where donations or resources are allocated.
• Internal news feed including articles, images, and videos for ongoing updates.
• FAQs to promptly resolve common questions and doubts among users.

• Donation management systems for real-time donation monitoring
• Internal content management systems for news and FAQs
• QR code generation and scanning utilities

• App must support approximately 16,000 users with minimal downtime
• Achieve around 100% crash-free sessions
• Deliver the solution within a 1.5-month timeframe
• Ensure data security and user privacy compliance

The successful deployment of this mobile app will significantly increase internal awareness of sustainability initiatives and corporate social responsibility. It aims to facilitate effective campaign execution, motivate staff, and build transparency of resource allocation, mirroring previous outcomes where rapid development led to successful partnerships, high user engagement, and positive brand perception.