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Promo Event Website Development with Enhanced Features

instinctools.com

Retail

Challenge

The company requires a robust and engaging website to support promotional events. The current need is to create a centralized platform for event information, customer interaction, and lead generation, while providing tools for ongoing management and communication.

About the Client

A European retail company looking to enhance customer engagement and drive sales through promotional events.

Project Objectives

Successfully launch a website for promotional events.
Increase customer engagement and participation in promotional events.
Improve customer support efficiency related to promotional events.
Enhance brand awareness and generate leads.

Functional Requirements

Event information display (HTML, video, images, PDF).
Admin panel for managing winners (add/edit/delete).
Landing page for upcoming events.
News/blog section (editable by admin).
Subscription functionality for news/updates.
Countdown timer for upcoming events.
Frequently Asked Questions (FAQ) section.
Question submission form for users.
Rules of participation display.

Preferred Technologies

WordPress

PHP

HTML

CSS

JavaScript

Ajax

Key Non-Functional Requirements

Scalability to handle increased traffic during promotional periods.
Responsive design for optimal viewing on all devices.
Secure data handling for user information.
Performance optimization for fast loading times.

Estimated Impact

The website is expected to contribute to a 13% increase in customer acquisition and improved customer engagement with promotional activities. It will also streamline customer support and enhance the company's brand image.