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Premium Subscription Plan Development for Yoga Mobile App
  1. case
  2. Premium Subscription Plan Development for Yoga Mobile App

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Premium Subscription Plan Development for Yoga Mobile App

instinctools.com
Health & Fitness
Information technology
Consumer products & services

Monetization of Existing User Base

The wellness company's existing yoga app, enjoyed by millions, lacked a sustainable monetization strategy. Reliance on app downloads and in-app advertising proved insufficient to support continued development and expansion. There was a need to convert a portion of the user base into paying subscribers for premium content and features.

About the Client

A leading provider of mobile wellness solutions, offering a comprehensive yoga application with a large user base.

Project Goals

  • Introduce a premium individual subscription plan to generate recurring revenue.
  • Increase user engagement and retention through exclusive premium content.
  • Expand the app's revenue streams beyond initial downloads.
  • Provide a valuable and differentiated offering to attract and retain paying subscribers.

Core Functionalities

  • Secure subscription management (payment processing, billing cycles, cancellation)
  • Access to exclusive yoga programs and poses not available in the free version
  • Offline access to premium content
  • Personalized yoga recommendations based on user goals and progress
  • Progress tracking and analytics for premium subscribers
  • Potential for live virtual classes or workshops (future enhancement)

Technology Stack

SQLite (for local data storage)
Google Analytics Services (for subscription analytics)
Facebook API/Twitter API (for marketing and promotion)
Potentially TapJoy SDK (for monetization – explore integration for subscription management)

External System Integrations

  • Payment gateway integration (e.g., Stripe, PayPal)
  • Email marketing platform integration (e.g., Mailchimp, SendGrid) for subscription updates and promotions

Non-Functional Requirements

  • Scalability to handle a large number of subscribers
  • High availability and reliability of the subscription service
  • Robust security to protect user payment information
  • Performance optimization to ensure a smooth user experience

Business Impact

Implementation of a premium subscription plan is expected to significantly increase revenue, improve customer lifetime value, and strengthen the long-term sustainability of the yoga mobile app. It will also provide the company with valuable data on user preferences and engagement, enabling them to tailor future content and features.

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