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The wellness company's existing yoga app, enjoyed by millions, lacked a sustainable monetization strategy. Reliance on app downloads and in-app advertising proved insufficient to support continued development and expansion. There was a need to convert a portion of the user base into paying subscribers for premium content and features.
A leading provider of mobile wellness solutions, offering a comprehensive yoga application with a large user base.
Implementation of a premium subscription plan is expected to significantly increase revenue, improve customer lifetime value, and strengthen the long-term sustainability of the yoga mobile app. It will also provide the company with valuable data on user preferences and engagement, enabling them to tailor future content and features.