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Tapad's existing ETL process, built on Apache Spark, is facing challenges related to resource management, cost, scalability, and flexibility. The Spark cluster is proving insufficient to handle the growing data volumes and diverse integration requirements with 3rd party services, leading to higher operational costs and potential bottlenecks. The fixed cluster size and memory consumption limitations of Spark are hindering the ability to efficiently process varying data loads and adapt to different 3rd party ingestion requirements.
Tapad is an Adtech organization providing data and technology solutions for the digital advertising ecosystem.
Successful implementation of this project is expected to result in significant cost savings due to reduced infrastructure needs, improved integration efficiency, faster processing times, enhanced system resilience, and greater control over data processing. This will allow Tapad to focus resources on core business activities and adapt more quickly to evolving market demands.