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Platform Enhancement for Application Engineering, Managed Teams, Project Management, and UX/UI Design Services
  1. case
  2. Platform Enhancement for Application Engineering, Managed Teams, Project Management, and UX/UI Design Services

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Platform Enhancement for Application Engineering, Managed Teams, Project Management, and UX/UI Design Services

implex.dev
Business services
Information technology
Advertising & marketing
Consulting

Need for Enhanced Client Acquisition and Lead Management

The current website lacks robust lead capture mechanisms and a clear path for potential clients to engage with their services. The cookie consent banner and lack of readily accessible contact information hinder immediate conversion. There's a need to streamline the process for prospective clients to request services and demonstrate the value of their offerings effectively.

About the Client

A company offering a suite of professional services including Application Engineering, Managed Teams, Project Management Consulting, and UX/UI Design, focused on helping other businesses scale their operations.

Project Goals

  • Increase qualified leads by 25% within the next quarter.
  • Improve website conversion rates by 15% within 6 months.
  • Enhance user experience to facilitate easier access to services and information.
  • Optimize the website for better SEO and organic traffic generation.

Functional Requirements

  • Improved contact form with service selection options.
  • Automated lead capture and nurturing system.
  • Detailed service pages with case studies and testimonials.
  • Portfolio showcasing past projects with quantifiable results.
  • Streamlined user experience for easy navigation and information access.

Preferred Technologies

React or Angular for front-end development
Node.js or Python/Django for back-end development
Cloud-based hosting (AWS, Azure, or Google Cloud)
CRM integration (e.g., Salesforce, HubSpot)

Required Integrations

  • CRM system for lead management and tracking
  • Analytics platform (Google Analytics) for website performance monitoring
  • Email marketing platform for automated communication

Key Non-Functional Requirements

  • Scalability to handle increasing traffic and data volume
  • High performance and fast page load times
  • Robust security measures to protect user data
  • Responsive design for optimal viewing on all devices

Expected Business Impact

This project will directly contribute to increased revenue by generating more qualified leads and improving conversion rates. A better user experience will enhance brand perception and solidify the company's position as a leading provider of application engineering and related services. The automation of lead capture will improve sales efficiency and allow the team to focus on nurturing prospects.

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