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Pharmaceutical Sales Forecasting and On-Field Sales Optimization Platform
  1. case
  2. Pharmaceutical Sales Forecasting and On-Field Sales Optimization Platform

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Pharmaceutical Sales Forecasting and On-Field Sales Optimization Platform

eluminoustechnologies.com
Health & Fitness

Challenges

The client's sales team lacks real-time competitor activity insights, hindering strategic planning and competitive responses. Manual performance evaluations are inefficient, and specific medicine usage forecasting is absent. There is no integrated system for real-time reporting, data analysis, and notifications for managerial hierarchy.

About the Client

A global pharmaceutical company developing and marketing a wide range of healthcare products.

Objectives

  • Improve sales forecasting accuracy to optimize production planning.
  • Enhance on-field sales team efficiency through real-time information and data access.
  • Provide managerial hierarchy with timely data-driven insights for informed strategic decisions.
  • Enable proactive response to competitor activities.

Functional Requirements

  • Push notifications for medicine deadlines and dosage selection.
  • Mobile applications (Android & iOS) for data capture (medicine details, dosage, competitor information).
  • Dashboard with graphical representation of sales data, real-time reports, and data analysis.
  • Real-time alerts and notifications for managerial hierarchy.

Preferred Technologies

Mobile App Development (Android, iOS)
Dashboard Development (Web-based)
Push Notification Service

Key Non-Functional Requirements

  • Scalability to accommodate a large sales team and growing data volume.
  • High performance for real-time data processing and reporting.
  • Data security and privacy compliance (HIPAA).

Estimated Impact

Improved sales forecasting can lead to a 90% reduction in production planning time, resulting in significant cost savings and optimized inventory management. Enhanced on-field sales team efficiency and real-time insights will contribute to improved sales performance and quicker, more informed strategic decision-making.

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