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Operational Efficiency Enhancement through System Audit and Optimization for Food Ordering Platform

uplinesoft.com

Food & Beverage

Retail

eCommerce

Current System Limitations Impacting Business Performance

The existing food ordering application suffers from inconsistent UI/UX design, complex checkout workflows, and technical inefficiencies across web and mobile platforms. These issues negatively affect customer retention, order completion rates, and overall sales KPIs while creating technical debt that hinders scalability and security compliance.

About the Client

Multinational fast food chain seeking digital transformation of their omnichannel ordering platform

Strategic Improvement Goals

Enhance user experience through standardized design language
Streamline ordering process to reduce cart abandonment
Improve system reliability and security posture
Optimize technical architecture for scalability
Align digital channels with business growth objectives

Core System Enhancements

Unified design system implementation
Multi-step checkout optimization
Responsive mobile/web interface redesign
Integrated customer support module
Advanced search and filtering capabilities

Technology Stack Requirements

PHP

Angular

Nginx

Docker

Kubernetes

Redis

System Integration Needs

Payment gateway APIs
CRM system integration
Third-party analytics tools
Mobile app store SDKs

Performance and Compliance Standards

99.9% system uptime SLA
PCI DSS compliance
Sub-2s page load times
Horizontal scaling capability
Automated CI/CD pipelines

Expected Business Outcomes

Projected 30% reduction in cart abandonment rates, 40% improvement in system response times, and 25% increase in customer retention through enhanced UX. Technical optimizations will reduce infrastructure costs by 20% while enabling seamless scaling during peak demand periods, directly supporting the company's 50% YoY growth targets.