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Omnichannel Retail Platform for Enhanced In-Store Experience
  1. case
  2. Omnichannel Retail Platform for Enhanced In-Store Experience

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Omnichannel Retail Platform for Enhanced In-Store Experience

jelvix.com
Retail
eCommerce

Operational Inefficiencies and Customer Experience Challenges

Inefficient in-store traffic management during peak periods, manual seasonal product lifecycle processes, and lack of integrated digital tools for preorder management were causing customer dissatisfaction and operational delays. Existing systems couldn't handle high-volume transactions during promotional campaigns.

About the Client

Global retail corporation operating hypermarkets, supermarkets, and e-commerce platforms across 17 countries, seeking omnichannel integration solutions

Key Project Goals

  • Implement digital preorder system to reduce in-store congestion
  • Automate seasonal product ordering and replenishment processes
  • Create scalable platform for high-traffic promotional campaigns
  • Enhance cross-departmental collaboration between purchasing and marketing teams
  • Improve customer experience through personalized ordering options

Core System Requirements

  • Customer-facing preorder portal with real-time inventory tracking
  • Seasonal product lifecycle management dashboard
  • Integrated payment and order confirmation system
  • Admin analytics for demand forecasting
  • Mobile-responsive interface for cross-device compatibility

Technology Stack Requirements

PHP with Symfony 4 framework
MySQL database
AWS cloud infrastructure
Apache 2.4.18 server
JQuery 3.3.1 for frontend interactivity

System Integration Needs

  • Existing inventory management systems
  • Payment gateway APIs
  • Customer relationship management (CRM) platform
  • Analytics and reporting tools

Performance and Security Requirements

  • High-availability architecture for 99.9% uptime
  • Scalable infrastructure to handle 10x traffic spikes
  • GDPR-compliant data protection measures
  • Cross-browser compatibility (Chrome, Safari, Firefox)
  • Load time optimization (<2 seconds page load)

Expected Business Outcomes

Projected 40% reduction in in-store congestion during promotions, 25% improvement in inventory turnover efficiency, and 30% time savings for purchasing teams through automated replenishment. Platform demonstrated capacity to handle 1,000+ concurrent orders during pilot testing in 23 stores.

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