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Next-Generation Whitelabel OTT Platform Enhancements & Customization

oxagile.com

Media

Information technology

Challenges in Maintaining a Competitive Edge in Digital Content Monetization

The client faces the ongoing challenge of providing a flexible and feature-rich whitelabel OTT platform that allows PayTV operators and content owners to effectively monetize their digital content. They need to continuously enhance the platform to meet evolving user expectations, integrate new technologies, and ensure optimal performance and scalability for a growing user base.

About the Client

A leading provider of media technology solutions specializing in video distribution platforms for PayTV operators and content owners.

Project Goals

Enhance the existing whitelabel OTT platform with new features and functionalities to improve user engagement and content discoverability.
Optimize platform performance and scalability to support a large and growing user base (500+ providers, hundreds of millions of viewers).
Improve the user experience across all devices and platforms (web, mobile, TV).
Enable seamless integration with third-party services and platforms.
Provide flexible customization options for PayTV operators and content owners.

Functional Requirements

Advanced content discovery features (categorization, CRM-based display, contextual search).
Improved live streaming capabilities with category-based rendering and EPG integration.
Personalized video recommendations and content suggestions.
Enhanced NPVR functionality with improved user interface and content management.
Robust user management with parental controls and device management.
Advanced media card management with favorites, recording, and detailed content information.
Content locking mechanisms and UI for restricted content.

Preferred Technologies

Frontend frameworks (React, Angular, or Vue.js)

Backend technologies (Node.js, Python, or Java)

Cloud platforms (AWS, Azure, or GCP)

API integrations (RESTful APIs)

Integrations Required

Sentry (for app performance analytics)
CRM systems (for personalized content recommendations)
Payment gateways (for subscription management)
Content Delivery Networks (CDNs)

Non-Functional Requirements

High scalability to support a growing user base.
Optimal performance with minimal latency.
Robust security to protect user data and content.
Cross-platform compatibility (web, mobile, TV).
High availability and reliability.

Expected Business Impact

This project is expected to drive revenue growth for the client by enhancing the value proposition of their whitelabel OTT platform. It will lead to increased user engagement, improved content discoverability, and enhanced operational efficiency. The industry-first approach to handling model variances will provide a significant competitive advantage and improve the overall user experience.