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Next-Generation Live News Streaming & Engagement Platform
  1. case
  2. Next-Generation Live News Streaming & Engagement Platform

Next-Generation Live News Streaming & Engagement Platform

appinventiv.com
Media
Advertising & marketing

Identified Challenges in Delivering Seamless Live News Experiences

The client faces difficulties in managing a vast multimedia database to provide fast, glitch-free live news streaming across diverse content genres and languages. Additionally, there is a need to improve user engagement and retention through innovative features and a more robust, flexible architecture that allows easy UI modifications and content updates.

About the Client

A large-scale media broadcasting company aiming to enhance user engagement with live news content across multiple genres and languages.

Project Goals for Enhancing News Delivery and User Engagement

  • Develop a scalable, robust architecture capable of efficiently handling a large multimedia database to optimize the user experience.
  • Implement a fast, reliable live content streaming solution with real-time updates and local caching to prevent playback issues.
  • Design a highly user-friendly mobile application with improved UI/UX, supporting dynamic UI configurations from the backend.
  • Introduce interactive features such as 'Clips' for trending news snippets and 'Podcasts' for on-the-move listening to increase session times and user retention.
  • Achieve a significant increase in app downloads and session durations, aiming for at least a 28% improvement in user engagement metrics.

Core Functional System Requirements for the News Engagement Platform

  • High-performance live streaming module with glitch-free playback and local caching capability.
  • Real-time news clips & videos integration with seamless refresh and update mechanisms.
  • Content management system that allows backend configuration to modify UI and content without redeployment.
  • Trending news clip feature similar to social media scrolling, enabling quick browsing of news snippets.
  • Podcast feature to facilitate audio news consumption on mobile devices.
  • Data handling optimization strategies for large database access and fast content retrieval on initial app screen.
  • Responsive UI/UX design tailored for multiple languages and genres to maximize accessibility and engagement.

Preferred Technologies and Architectural Approaches

Modular, scalable backend architecture supporting real-time updates
Mobile development frameworks supporting dynamic UI configuration
Local database storage for caching live videos and clips
Secure streaming protocols to ensure live content security and integrity

Necessary External System Integrations

  • Content delivery networks (CDNs) for efficient streaming
  • Backend content management APIs for dynamic UI and content configuration
  • Analytics and user engagement tracking systems
  • Audio streaming services for podcast features

Critical Non-Functional Requirements

  • High scalability to support increasing user base and content volume
  • Low latency live streaming with minimal buffering
  • System reliability and uptime exceeding 99.5%
  • Data security and user privacy compliance
  • Flexible UI customization capabilities from backend

Projected Business Impact and Performance Metrics

By implementing this platform, the client is expected to significantly enhance user engagement, resulting in at least a 28% increase in session durations and substantial growth in app downloads. The robust architecture will enable efficient handling of large multimedia databases, ensuring seamless live streams, and dynamic UI updates, thereby improving overall user satisfaction and retention.

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