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The client needs to modernize its video delivery infrastructure to support a growing audience, increase user engagement, and monetize content effectively. Their existing system requires improvements in scalability, performance, and feature set to provide a superior user experience and achieve business growth.
A network of online outlets providing video and interactive multimedia content focused on motorsports, aiming to expand its reach and enhance user engagement through a robust streaming platform.
The new platform is expected to significantly expand the client's audience, increase user engagement, boost subscription revenue, reduce churn, and improve overall operational efficiency. By leveraging a scalable and high-performing solution, the client can establish a leadership position in the online motorsports streaming market and enhance its long-term sustainability.