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Next-Generation Content Streaming SDK for Smart TVs and Mobile Integration
  1. case
  2. Next-Generation Content Streaming SDK for Smart TVs and Mobile Integration

Next-Generation Content Streaming SDK for Smart TVs and Mobile Integration

oxagile.com
Media
Advertising & marketing
Consumer products & services

Challenges in Seamless Content Delivery and Cross-Device Integration

The client faces difficulties in ensuring seamless content sharing from mobile devices to a broad range of smart TV platforms due to inconsistencies in protocol implementations. They need a scalable solution to facilitate hassle-free streaming of text and multimedia content directly from iOS and Android applications to various smart TV devices, including connected dongles such as Chromecast and Amazon Fire TV, to expand their market reach and improve user engagement.

About the Client

A technology-driven media company specializing in content distribution and streaming services, aiming to enhance cross-platform user engagement and content accessibility.

Goals for Developing a Cross-Platform Content Mobility SDK

  • Develop a robust SDK enabling seamless streaming of diverse content types from mobile apps to supported smart TV platforms.
  • Create compatible applications for multiple smart TV operating systems and device types, including Tizen, WebOS, Android TV, Chromecast, and Fire TV.
  • Overcome integration challenges posed by inconsistent protocol implementations by utilizing custom libraries and architectural modifications.
  • Enable real-time interaction features such as polls, chats, and live commentary to enhance viewer engagement.
  • Support future expansion to additional platforms such as Apple TV and Android TV, maintaining scalability and flexibility.

Core Functional Specifications for the Content Mobility Solution

  • Smart TV receiver applications supporting multiple file types including presentations, images, audio/video, Dropbox, YouTube, and more.
  • A mobile SDK compatible with iOS and Android platforms, facilitating content streaming and interaction.
  • Custom libraries and architecture modifications to ensure protocol standardization across third-party SDKs.
  • Real-time engagement functionalities such as polls, chats, and live commentary.
  • Multi-platform support covering Samsung Tizen, LG WebOS, Chromecast, Amazon Fire TV, with plans for Apple TV and Android TV.

Preferred Technologies and Architectural Approaches

Java, Objective-C, HTML5, JavaScript
Smart TV SDKs including Samsung Smart View SDK, Connect SDK, Amazon Fling SDK, Google Cast SDK
Custom library integrations for protocol consistency and seamless communication

External System and Protocol Integrations needed for Compatibility

  • Third-party libraries such as Connect SDK, Multiscreen SDK, Fling SDK, Google Cast SDK
  • Standard protocols like DIAL, with custom modifications to address inconsistencies
  • Content sources including cloud storage services (e.g., Dropbox), video platforms (e.g., YouTube)

Non-Functional System Requirements and Performance Metrics

  • Platform support across multiple device types and operating systems with rapid deployment cycles (estimated at 2 months, 5 manmonths effort)
  • High performance with minimal latency in content streaming and interactions
  • Scalable architecture capable of supporting growing user base and device diversity
  • Secure communication channels to protect content and user interactions

Expected Business Benefits and Project Outcomes

The implementation of this content mobility SDK aims to significantly expand the client's user base by enabling hassle-free streaming and interaction across a broad range of devices, improving content accessibility and engagement. It is expected to facilitate partnerships with device manufacturers, diversify content delivery, and provide a seamless experience that drives viewer satisfaction and retention, ultimately leading to increased market demand and growth opportunities.

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