The client faces difficulties in ensuring seamless content sharing from mobile devices to a broad range of smart TV platforms due to inconsistencies in protocol implementations. They need a scalable solution to facilitate hassle-free streaming of text and multimedia content directly from iOS and Android applications to various smart TV devices, including connected dongles such as Chromecast and Amazon Fire TV, to expand their market reach and improve user engagement.
A technology-driven media company specializing in content distribution and streaming services, aiming to enhance cross-platform user engagement and content accessibility.
The implementation of this content mobility SDK aims to significantly expand the client's user base by enabling hassle-free streaming and interaction across a broad range of devices, improving content accessibility and engagement. It is expected to facilitate partnerships with device manufacturers, diversify content delivery, and provide a seamless experience that drives viewer satisfaction and retention, ultimately leading to increased market demand and growth opportunities.