Broadcasting organizations are seeking to improve audience accessibility and engagement by delivering live and on-demand video content across multiple digital platforms. Current infrastructure limitations restrict content reach, and lack of a scalable, customizable multiscreen solution hampers efforts to expand viewership, especially across different stations with unique branding and content management needs.
A mid to large-scale broadcasting organization seeking to expand audience reach through a scalable, multiscreen OTT video platform with multitenant architecture.
The new platform aims to significantly expand broadcast stations' digital reach by enabling multiple stations to deliver live and on-demand content across diverse screens and platforms. This will enhance audience engagement, increase viewership among new demographics, and shorten time-to-market for content deployment. Expected improvements include a broader audience base, more efficient content management, and enhanced monetization through integrated advertising, ultimately contributing to increased revenue streams and stronger market presence.