Multiscreen Video Streaming Platform Development with Interactive Features for Large-Scale Audience Engagement

Our client, a leading telecommunications or media provider, faces difficulties in providing a high-quality, interactive, and personalized streaming experience across multiple devices and platforms to support a rapidly growing subscriber base exceeding 80 million. The existing infrastructure struggles with performance under high load, limited customization options, and inadequate support for diverse content types, user profiles, and monetization models, leading to potential user churn and reduced engagement.

A large telecommunications or media company aiming to expand their online video services to support millions of users across multiple platforms with personalized and interactive content features.

• Support millions of subscribers with seamless content delivery across various devices including Smart TVs, mobile, and web platforms.
• Implement a highly customizable frontend solution that allows rapid feature updates and tailored user experiences.
• Enable rich content library, including live broadcasts, movies, TV series, and curated content collections.
• Integrate advanced personalization using AI-powered recommendations and content grouping.
• Support multiple monetization models: SVOD, TVOD, AVOD, and fast, secure payment options such as QR code transactions.
• Incorporate interactive electronic program guides (EPGs), catch-up and time-shift functionality, and parental controls.
• Ensure smooth performance on low-end devices, avoiding system slowdowns or freezes.
• Facilitate efficient workflow and testing automation to minimize deployment times and enhance product quality.

• Customizable frontend applications for mobile, web, Smart TV, and set-top devices
• Support for multiple content types: live TV, VOD (movies, series), and curated collections
• Interactive Electronic Program Guides (EPGs) for over 200 TV channels
• ‘Continue watching’, catch-up, and time-shift features
• Personalized content recommendations powered by AI algorithms
• Multiple user profiles per household, with parental controls
• Support for diverse DRM solutions including PlayReady, Widevine, and FairPlay
• Secure, QR code-based user authentication and payment workflows
• Content grouping by themes, genres, actors, and awards
• Targeted advertising with client-side ad insertion and ad block support
• Support for multi-platform analytics and user engagement metrics

• DRM providers for secure content playback
• Payment gateway systems for quick, QR-based transactions
• Content providers' content management systems
• Advertising platforms for targeted ad insertion
• Recommendation engines and AI services for personalization
• Analytics tools for user behavior tracking

• Support for up to 80 million concurrent users with scalable infrastructure
• Fast content load times with optimized memory and system resource usage
• Minimal latency during live streaming, ideally under 2 seconds buffering
• Robust security measures covering DRM, secure payments, and user data privacy
• Performance testing to ensure stability under high load conditions
• Automated testing coverage of at least 70% for functional, regression, and integration tests across all devices

The implementation of this multiscreen streaming platform aims to support a subscriber base exceeding 80 million users, delivering a seamless, engaging, and personalized viewing experience. Expected outcomes include reduced churn, increased Average Revenue Per User (ARPU), enhanced content engagement through AI-powered recommendations, and expanded monetization through diverse content packages and targeted advertising. Improvements in performance and reliability are anticipated to boost customer satisfaction and competitive positioning in the online video market.