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Multi-Platform Streaming Service Development with Personalization and Cross-Device Synchronization
  1. case
  2. Multi-Platform Streaming Service Development with Personalization and Cross-Device Synchronization

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Multi-Platform Streaming Service Development with Personalization and Cross-Device Synchronization

oxagile.com
Telecommunications
Media

Business Expansion Challenge

The client needed to strengthen their video streaming service to attract and retain subscribers in a competitive market by offering personalized, cross-platform viewing experiences with advanced interactive features while supporting millions of concurrent users.

About the Client

Leading telecom provider seeking to expand OTT service offerings and subscriber base through advanced streaming capabilities

Strategic Goals

  • Develop multi-platform frontend applications (mobile, web, Smart TV) with unified Kaltura backend integration
  • Implement personalized content delivery and loyalty programs to increase ARPU
  • Support 80+ million subscribers with seamless cross-device synchronization
  • Enable offline viewing and adaptive streaming for low-end devices
  • Integrate targeted advertising and multiple monetization models (SVOD/TVOD/AVOD)

Core System Capabilities

  • Multi-screen support (iOS, Android, Web, Apple TV, LG/Samsung Smart TVs)
  • AI-powered video recommendations and content grouping (CRID-based)
  • Offline binge-watching with DRM protection (PlayReady, Widevine, FairPlay)
  • Interactive EPGs with zapping functionality for 200+ channels
  • QR code authentication and payment systems
  • Parental controls and kids profiles
  • Catch-up TV and time-shift capabilities

Technology Stack

Kaltura backend APIs
React Native (mobile apps)
WebGL (TV interfaces)
AI/ML algorithms for recommendations
DRM solutions (PlayReady, Widevine, FairPlay)

System Integrations

  • Kaltura CMS and streaming APIs
  • Third-party payment gateways
  • Device-specific DRM systems
  • Advertising servers for targeted ad insertion
  • Analytics platforms for viewer behavior tracking

Operational Requirements

  • Support 10M+ concurrent users with <2s load times
  • 99.99% uptime SLA during peak viewing hours
  • Memory optimization for devices with <2GB RAM
  • Automated QA coverage (70%+) across 1500+ test cases
  • Horizontal scalability for 10x subscriber growth

Business Value

Projected 30% reduction in subscriber churn through personalized experiences, $50M+ annual revenue growth from hybrid monetization models, and accelerated time-to-market for new features via modular frontend architecture. Scalable infrastructure supports market expansion to 100M+ subscribers while maintaining QoS metrics.

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