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Existing fitness apps fail to maintain long-term user motivation due to generic activity tracking, lack of personalized challenges, and limited incentives for consistent participation. Users often abandon gym memberships and fitness apps within months of adoption.
A Saudi Arabian health tech startup aiming to revolutionize fitness engagement through gamification and AI-driven personalized activity tracking.
Anticipated 40% increase in user retention through personalized AI challenges, 25% growth in partner store redemptions via integrated reward system, and 30% reduction in user churn through gamified engagement mechanics. The platform should achieve 95% activity recognition accuracy to ensure reliable challenge tracking.