The client currently operates a sports application built on an outdated framework, leading to limited cross-platform compatibility, reduced performance, and challenges in maintaining modern user experiences. They require a comprehensive upgrade to modern technologies to improve stability, user engagement, and support for interactive features, along with integration of new functionalities such as subscription-based content, real-time match updates, and social interaction tools.
A sports organization or sports media company seeking to enhance fan interaction through a mobile platform that provides news, live updates, community features, and advertising opportunities.
The upgraded sports engagement platform aims to significantly increase user engagement, with target metrics including over 40,000 daily active users, approximately 1,800 daily discussion posts, and an estimated monthly revenue of $25,000 from in-app purchases. These improvements are expected to enhance overall user satisfaction, community growth, and monetization opportunities, positioning the client as a leading social sports app provider.