Modernizing a Non-Profit Organization’s Website to Enhance Engagement and Accessibility

The organization’s existing website appeared too stark, text-heavy, and lacked visual engagement, which hindered effective communication of their passion and mission. Navigational difficulties, limited responsiveness on mobile and tablets, and reliance on a single template inhibited user experience and content flexibility. Additionally, the site did not adequately reflect their brand’s message or support increased user engagement and access to resources.

A mid-sized non-profit organization dedicated to education and research in health and vision care, aiming to improve its online presence to better educate the public and support its mission.

• Redesign the website to be visually engaging with a consistent and vibrant color palette and high-quality imagery that reflect the organization’s passion and focus on vision care.
• Improve site navigation and architecture to make content more accessible and user-friendly for diverse audiences, including affiliates and the general public.
• Develop flexible page templates supporting various content types and media, ensuring cohesive visual hierarchy and support for dynamic content updates.
• Ensure the website is fully responsive across all devices, including mobile and tablets, to optimize accessibility and user experience.
• Implement interactive features, such as sliders or visual guides, to educate users about eye health and disease impacts, with demographic visualizations.
• Provide a comprehensive content management system that offers administrative users easy customization, management of content, and training to facilitate ongoing updates.
• Achieve a measurable increase in web traffic and user engagement, with a focus on attracting new constituents and donors, aiming to replicate or surpass previous traffic growth metrics.

• Enhanced visual design incorporating a vibrant color palette and engaging imagery to reflect the organization’s mission and passion.
• Intuitive site architecture with simplified navigation and recategorized content for ease of access.
• Design and implementation of multiple tailored page templates supporting various content types and media formats.
• Responsive layout optimized for desktops, tablets, and smartphones to ensure consistent user experience across devices.
• Interactive sliders or guides illustrating normal vision versus eye conditions with demographic data visualizations.
• A user-friendly content management system providing admins with extensive customization options and content control.
• Security features to protect site content and user data.
• Analytics integration to monitor site traffic, engagement, and content performance.

• Analytics platforms for tracking site engagement and traffic metrics
• Potential integration with donor management or email marketing systems
• Security integrations to ensure privacy and protection of user data

• Site responsiveness across all modern devices with a load time under 3 seconds
• High accessibility compliance (e.g., WCAG 2.1 AA) to accommodate diverse users
• Robust security protocols to safeguard user data and content
• Scalability to support future content growth and increased traffic
• Ease of use for administrative staff, with minimal training required

The redesigned website is expected to significantly increase web traffic, enhance user engagement, and improve educational outreach effectiveness. Interactive tools and a modern design will better communicate the organization’s passion—aiming to attract new supporters, donors, and advocates. By improving accessibility and usability, the project aims to strengthen the organization’s online presence and support its mission to educate and support vision health.