Modernizing a Healthcare Professional Networking Platform for Enhanced Scalability and Efficiency

The client operates a social network for healthcare professionals with nearly one million US users, featuring custom marketing solutions. The platform's architecture is decentralized across multiple systems and built on an outdated third-party platform, leading to slow feature deployment, fragmented and stale data, high maintenance costs, and inefficiencies. A recent 70% drop in ad impressions due to invalid traffic filtering emphasized the need for a modern, agile application stack to support growth and optimize ad revenue.

A large-scale online social network connecting healthcare providers, content providers, and brands within the healthcare sector, experiencing challenges with legacy infrastructure and increasing operational costs.

• Develop a centralized campaign management system incorporating robust data handling and consistent user information across all platform sites.
• Refactor and consolidate existing data storage, migrating from legacy systems to modern relational databases optimized for performance and reliability.
• Implement an automated, serverless infrastructure on a cloud platform to reduce operational costs by at least 40% and accelerate feature rollout by 50%.
• Enhance user interface speed and usability, resulting in a faster, more intuitive administrative experience suitable for users with minimal training.
• Improve data accuracy and freshness, leading to increased ad impressions and restored revenue levels.
• Establish an automated deployment pipeline with tools supporting rapid iteration and updates.

• A unified campaign management dashboard for healthcare providers and marketers
• Consolidated contacts database with real-time synchronization across all sites
• Migration of legacy applications to a serverless architecture utilizing REST APIs via cloud functions
• Implementation of data pipelines employing extract, transform, load (ETL) processes for high data fidelity
• Modern frontend built with contemporary frameworks to improve user experience and operational efficiency
• Automated infrastructure provisioning and deployment workflows

• Third-party ad validation and traffic filtering systems
• Legacy content management components
• External marketing and analytics platforms

• Scalability to support growth to over one million users without performance degradation
• High availability with minimum 99.9% uptime
• Automated deployment and configuration management
• Data security and privacy compliance (e.g., HIPAA, GDPR)
• Cost efficiency, targeting at least 40% reduction in hosting and maintenance costs

The modernization initiative aims to achieve a 50% reduction in time-to-market for new features, cut hosting and maintenance costs by at least 40%, restore ad impressions to previous levels enhancing revenue, and improve user engagement metrics through faster, more reliable service delivery. Overall, the platform will be more agile, cost-effective, and better aligned with future growth demands.