The client faces declining platform traffic and revenue due to an outdated user interface, insufficient search accuracy, lack of bulk download options, and slow system performance. Competitors are offering improved functionality and usability, causing churn among existing users, including DJs, radio hosts, and record labels seeking a more efficient and reliable platform.
A medium-sized digital music distribution platform targeting professional DJs, record labels, and radio stations, seeking to improve usability, functionality, and scalability.
By modernizing the platform with an improved UX, enhanced functionality, and robust performance, the client anticipates restoring and increasing user engagement, reducing churn, and accelerating revenue growth. Specific metrics include increased site traffic, higher subscription retention rates, and faster music discovery processes, aligning with industry standards for high-performance media platforms.