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The client's legacy system suffered from deprecated libraries, scalability limitations, and outdated user interfaces, hindering its ability to attract business users, expand respondent pools, and implement new features. The platform required modernization to handle high concurrent loads (5,000 requests/100 video uploads) while maintaining seamless integrations with transcription and payment services.
A US-based market research company specializing in consumer-driven video survey solutions, providing actionable insights to global brands like Microsoft, Dell, and Virgin America.
The modernized platform will enable brands to collect authentic consumer feedback 300% faster than traditional methods, support 50% greater respondent engagement through mobile optimization, and reduce operational costs by 40% via automated workflows. The scalable infrastructure will accommodate 10x growth in survey volume while maintaining enterprise-grade reliability for Fortune 500 clients.